Just Because You Build It, Don’t Expect Them To Come

Unified Communications Strategies – End users just loooooooove their personal smartphone apps. So why don’t they blink an eye when IT releases new and useful productivity software? There’s a serious challenge with getting users to use enterprise technology today. If left unchecked, the problem will only get worse.

How many times have you seen this movie? SharePoint gets deployed as a document repository, and IT may create an intranet page. Lync / Skype gets deployed as an IM tool, and the IT team might pilot voice features. IT announces Yammer as a hip enterprise social network, and posts a few messages now and then.

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